Ethically made using premium materials like organic New Zealand wool, our rugs offer enduring style with exceptional value. Choose from a range of sizes, shapes, patterns and colours to find the perfect rug for your living room, dining area, bedroom, or home office. Bring home an Icon By Design rug and invite beauty, sustainability and longevity into your space.
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Pure New Zealand Wool
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Handcrafted by Artisans
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Luxurious Softness
Conscious Craftsmanship
Designed in Australia and handcrafted with care by artisans in India, our rugs weave together enduring style with social responsibility. Using sustainably sourced raw materials and having a transparent supply chain ensures the quality and longevity of our rugs.
Prioritising our People
As a family-run business, we make a positive impact on our rug weavers in India – the heartbeat of our business. We ensure fair wages, safe working conditions, and no child labour, plus contribute to education, health clinics and rural development.
Social Responsibility
Kind to your feet. Kind to our earth. Our ethos is to minimise waste, prioritise fair trade, and embrace sustainable practices. From sourcing natural materials to water recycling, we prioritise the environment every step of the way.
View our Rug Placement Guide
There are a lot of factors to consider when it comes to choosing a rug. The texture, the fibers, colours, size and patterns…but don’t forget about the placement of the rug. The rug is a piece that can really highlight and bring the entire room to life. Placing it at the right spot can transform the dynamics of the room in a pleasing way. We’ve created this rug placement guide to help you visualise where and how you can place your new handcrafted rug.